No question Q1 rocked most businesses.
The Coronavirus has forced businesses to scramble to make-up for lost demand
through no fault of their own.
The drop in revenue has led to job cuts and companies forced to tighten their
belts.
Which brings up the question: How do I
survive… or even thrive in these turbulent times?
The first step is to find the hidden marketing cashflow assets that you can
replace 20%+ of your lost revenue.
Through our BD Growth Marketing Asset Audits we’ve found that 78% of
established companies can replace 20%+ of their revenue without:
*having to spend money on paid advertising.
*Risk. Absolutely ZERO risk.
*Any extra staff.
*Waiting forever to make it work. You can start seeing this
revenue almost immediately.
Why can’t most companies capitalize on this revenue?
Most companies have linear sales and marketing processes… And when revenue
starts declining, they freeze and start cutting costs… Which starts to choke
off growth…But, they never look to their leverageable assets to replace
revenue, therefore they are unable to grow through the downturn.
The real reason this happens is most business development processes are built in a linear fashion.
This process works well when demand is strong and the economy is growing.
But, when things turn south, the market totally controls your destiny. This is where the masses get stuck. They are unable to break the linear cycle and are forced to be defensive.
Replacing 20%+ of your lost revenue in a down market without risk Contrast this with companies who are able to win in down markets.
Winners have dynamic sales processes and are able to leverage current assets to fuel growth.
While everyone is cutting costs, they are able to keep growing. They take their clients premium talent and get a huge head start on the next upward trend.
Most of the time there is little in between what companies do.
They are either stuck hoping to survive.
Or
They are leveraging their marketing assets to grow stronger to thrive.
Interested in building a dynamic customer acquisition process?
And wondering where these “hidden” cashflow assets are?
Some of these easiest assets to leverage are LinkedIn connections, email lists, existing customers or subscribers on social media channels.
I’ll share more about this in our next post